Footballers are trying to break down the stigma surrounding mental health and end the scourge of young men taking their own lives.
Suicide is the biggest killer of men under the age of 45. Now there is a new effort to try and help people, especially men, to open up about their problems.
The mental health campaign called 'Heads Up' includes professional footballers, grassroots players and even Football Association President Prince William.
One player who has had his own mental health struggles is Doncaster Rovers midfielder Matty Blair, who has spoken candidly about how he suffered a mental and physical collapse after the death of his brother.
Jon Hill reports on the story.