1. ITV Report

Huddersfield Town unveil new crest as Dean Hoyle insists: "It's evolution not revolution"

The new logo (left) with the old logo on the right-hand side Credit: Huddersfield Town

Huddersfield Town has redesigned its Club crest, following a decision by chairman Dean Hoyle.

He said: “We completely understand that the Huddersfield Town crest is important to our supporters, but it’s key to state that this is an evolution – not a revolution.

“We have been working hard over the past 12 months to keep the historical elements of the crest and the parts that makes us all proud of Huddersfield and this Football Club.

“Alongside that, we have tried to incorporate modern elements to keep moving the Football Club forward."

Huddersfield Town's new crest Credit: Huddersfield Town

What has changed and why?

  • The Three Stars, which commemorate the Club’s ‘Thrice Champions’ of the 1920s, have moved the stars inside the shield.
  • The White Rose, symbolsing the club's "very proud" Yorkshire roots, stands alone where previously there had been two.
  • The Shield is redesigned to be less rounded, and will be used on the Club’s shirts this coming season.
  • The Terrier, which gives the club its nickname, has been incorporated into the crest, sitting proudly at the top of the shield.
  • 1908, the year the club was founded, has been subtly introduced either side of Castle Hill, one of Huddersfield’s most iconic landmarks, to demonstrate Town's heritage.

One of the more obvious changes is the redesign of the Terrier mascot within the shield. A spokesperson for the team said: "The dog inside the old Huddersfield Town crest had been a subject of discussion for some time prior to the change of the crest – its eyes in particular!"

The spokesperson added that this latest design of the crest continues a tradition of "consistently" changing and evolving Town's identity. It is said to have followed 12 months' deliberation between Dean and the Club’s internal stakeholders.

Huddersfield Town Chairman Dean Hoyle salutes the fans after his final match at the John Smith's Stadium, Huddersfield. Credit: Anthony Devlin/PA Wire/PA Images

“It was important that we looked at previous crests and our proud history for inspiration when we were adapting the crest. As detailed above, we have taken different parts and incorporated them within this crest.

“We haven’t changed it for change’s sake. We want Huddersfield Town to stay modern, whilst remembering where we’ve come from.

“I am very proud and happy with the new crest and believe it embodies everything that we, as Huddersfield Town fans, are proud of.”

– Dean Hoyle

“I will be very glad to have inherited the new crest. I believe it perfectly encapsulates the historic elements of the Club, whilst giving it a modern twist.

“I know a lot of hard work has gone into the new crest and I like it a lot. I hope, and honestly believe, fellow Town supporters will too.”

– Phil Hodgkinson