Huddersfield Town have unveiled their new kit for the 2019/20 season – but it hasn't gone down well with everyone.
The club said the strip is "a modern spin on the traditional blue and white striped home shirt thanks to new title sponsor Paddy Power".
Commercial director Sean Jarvis said: “We’ve gone for a really modern twist on how we feature the famous Paddy Power logo.
"Paddy Power is a very forward-thinking, innovative company – that’s one of the main reasons that we’re so excited to work with them – the new ‘sash’ style logo is really eye-catching, and helps maintain our reputation as being innovators too.”
The club said the kit's fabrics and fit meant it could "withstand the pressures of the modern game whilst creating a wearable uniform for the fan".
But the reaction of many fans on social media suggested not everyone was won over.
One said it resembled "a sponsored hen night".
Others made the comparison with outfits worn by beauty pageant contestants, while some sarcastically asked who the club's sponsor was.
Sports broadcaster Jacqui Oatley was among those suggesting the strip was a hoax, tweeting that it was a "definite wind up", although Town appear to be standing by the new design.