The owner of a B&B has taken to social media to pledge that the Yorkshire Dales are still 'open for business' despite the recent dramatic floods.
Roxanna Cloughton said: "People live here in the Yorkshire Dales. It's not closed because we've had a lot of bad luck. It's a vast area and there's loads of businesses that are still open, who rely on people coming up here to spend their money."
Meanwhile, the big clear-up after the deluge has begun with communities clubbing together to salvage what they can.
Video report by ITV News Calendar reporter David Hirst
The organisation One Nation based in Batley, West Yorkshire, has set up a donation page to help those worst affected by the flooding in North Yorkshire. The group has previously helped out in disasters and emergencies all over Africa and Asia.
If you would like to donate to the fund, access the link below:https://onenationuk.org/