West Yorkshire Police is launching a new campaign aimed at perpetrators of domestic abuse to coincide with the international 16 Days of Action Against Domestic Violence.
The ‘It’s in your hands’ campaign is targeted at both men and women who are concerned about their behaviour, whether this is physical violence or controlling tendencies. The message is that there is still time to change and support available to do it.
The campaign launch includes a video featuring a reformed offender talking about the impact that a conviction had on his life and encouraging others in their situation to seek help to change their behaviour.
The man in the video talks about his offending history, his experience of being in custody and the moment when he realised that he needed to change. By seeking help to address the causes of his abusive behaviour, he has managed to keep his family together and describes how he feels like he has “won the lottery.”
The 16 Days of Action is a global initiative, starting on White Ribbon Day (Monday, 25 November) and ending on International Human Rights Day (Tuesday, 10 December).
Assistant Chief Constable Catherine Hankinson said: