Puffin sculptures will pop up around the East Yorkshire coast next year as part of an art trail to boost tourism in the area.
Local businesses are being encouraged to sponsor one to help bring visitors in and raise awareness of the threats to wildlife on our coasts and seas.
The trail is being organised by the same company who brought the area the Amy Johnson's moth trail in 2016 and Larkin's toads in 2010.
Sir John Lawton, President of Yorkshire Wildlife Trust said: "Puffins Galore! will encourage people to visit, explore and enjoy our beautiful coast and at the same time get to know more about the unique wildlife of the area. YWT is delighted to be associated with this remarkable project and we are all looking forward to 2022 - the year of the puffin!"
There are set to be at least 40 colourful Puffins with unique artists' designs in locations from Flamborough and Bempton in the north to Spurn Point in the south next May.
One business which knows all about the impact of animal sculpture trails is St Stephen's Shopping Centre in Hull.
Manager Jim Harris said: "As sponsors of an Amy Johnson Moth and a Larkin Toad, we have seen at first hand the amazing impact these animal sculptures have on our visitor numbers - Puffins Galore! will be a very popular attraction for all the family."
Today a launch event was held in Bridlington to give local businesses more information on how they can get involved in the project.