Small business Saturday: Shopkeepers' hopes for Christmas trading boost

When the department store House of Fraser closed in 2019 it could have become another empty city centre building. Now it has been transformed into an artisan food hall and music venue.

Jeremy  Seymour from Hammonds said the products are part and parcel of the atmosphere of the entire food hall.

"It is community based it partners with the local community, partners with local bakers and makers. So we believe this is at the heart of the new city centre retail community."Opened yesterday Hammonds of Hull brings 500 new jobs to the city. All workers will be from the local area and it will sell locally sourced food. Food and beverage head Giuseppe Bantalone says shoppers want to come back into the city.

And nurturing the local music industry is also part the project's aim giving a stage to Hull bands and singers.

Jake  Gosling, Music and Entertainment Head said:"I think it is really important to embrace the local and new music here. There is an incredible talent of artists that are here and I just really want to support that in the area."

After a tough few years for shops it is hoped a busy festive period here will continue well into the New Year.