Bradford City scrap match day programme the Parader after 113 years

The Parader has been read by Bradford City fans since its inception in 1909 Credit: PA

League Two side Bradford City have announced that they will no longer produce a match day programme.

Supporters will now only be able to get their news online, with the club's marketing department citing a "digitally-minded era" as one reason for its decision to ditch the Parader.

A fan for over 60 years, Jean Calvert used to work for the club and believes the decision is a 'terrible shame' for fans and collectors who go back decades.

Having later formed part of the supporters club, Jean said: "I think it's a backward step. You can't keep an email like you can a programme."

A Bradford City spokesperson said: "We feel as a club it is no longer efficient for us to continue producing a match day programme.

"While The Parader remains a popular product among sections of our supporter base, concerns have grown significantly over its financial viability."

From their 1910 FA Cup win, to promotion to the Premier League in the 1990s and their recent drop down the football pyramid, the Parader has been a fixture for fans arriving at Valley Parade for over a century.

From its inception in 1909, the Parader enjoyed a rich history, providing a platform for club team news as well as local businesses and charities to reach City's fanbase.

Young City fans read the Parader programme before the 2015 FA Cup quarter final at Valley Parade Credit: PA

> Seven people arrested following violence at Hartlepool vs Bradford football match

> Bradford City FC's Ukrainian Bantams join show of solidarity for the country

Bradford claim that a sharp reduction in sales last season was another factor behind their decision, while they wish to become a more sustainable outfit, moving away from a paper programme.

Fanzines provide another option for supporters. Editor of 'The City Gent' Mike Harrison told Calendar: “I completely understand the decision to end production as the most recent format it is commercially unviable.

“But in my opinion, the club programme lacks enough original content to justify the £3 cover price.

“I may consider trying to produce a simple souvenir type programme alongside the City Gent but I’ll have to speak to the club first to receive their blessing. I’m sure there is still a market for a match day programme”

In June 2018 English Football League clubs voted to end team's obligation to print match day programmes for every game.

With declining sales and increased costs in mind, the vote opened the door for other clubs such as clubs such as Blackburn Rovers, Derby County and Swansea City ceased production.

Want a quick and expert briefing on the biggest news stories? Listen to our latest podcasts to find out What You Need To Know.