Canoe slalom stars are back in town competing in the UK for the first time since the Games this weekend.
Gold and silver medal winners Etienne Stott, Tim Baillie, Richard Hounslow and David Florence, along with Olympian Lizzie Neave, are bringing the Olympic spirit to their home training ground, the National Water Sports Centre, for the McConkey Memorial Slalom 2012.
The competition rounds will be spread over the weekend, along with "try-it" events.
According to Stafford and Stone Canoe Club, organisers of the event, canoeing is the UK's most popular watersport and has seen a significant increase in participation thanks to the Olympic and Paralympic Games.
Etienne Stott, Olympic Gold medallist said,
"We are looking forward to being back at the National Water Sports Centre and taking part in this weekend of activities to promote Canoe Slalom. We have already said we hope our success can inspire the next generation of hopefuls and events such as this can help get people even more interested in the sport."