1. ITV Report

Record £125k raised in hospice's 35th year

Birmingham St Mary's Hospice will be launching its 35th Anniversary year with it's largest ever corporate donation of more than £125k raised from the Phoenix Group.

Members of the Wythall-based group selected the hospice by way of a staff vote, with three out of four staff members choosing St Mary's as their 2013 Charity of the Year.

Staff raised money through a sponsored car-wash... Credit: Birmingham St Mary's Hospice

Staff then spent the following year raising the money with a number of activities, including:

  • Corporate car wash
  • On-site tennis tournament
  • Summer fete
  • Fireworks night
Staff of the Phoenix Group also ran a cake sale... Credit: Birmingham St Mary's Hospice

Additionally, staff hosted their own version of 'Hell's Kitchen', as well as signing up for external events such as the Great Birmingham Run and the London-to-Paris bike ride.

The hospice opened it's door in 1979, providing free-of-charge care for tens of thousands of terminally ill people across Birmingham and Sandwell. St Mary's needs £7.4 Million annually to fund the care they provide.

Claire Marshall, Director of Income Generation and Marketing at Birmingham St Mary’s Hospice, said:

This is a phenomenal start to our 35th year and we are delighted. The Phoenix Group has been wonderfully committed to supporting us in so many ways and their team have volunteered both on-site at the Hospice and at numerous events over the year.