Alton Towers teams up with university to offer degree on how to run a theme park

The Smiler roller coaster at Alton Towers Credit: ITV News Central

Alton Towers has teamed up with Staffordshire University to offer a Foundation Degree in Visitor Attraction and Resort Management at the University’s Business School.

Twenty students will be recruited for the course which will start this September, and combine two years study with 18 weeks paid work experience.

Te university says students will learn about key areas of the business including operations and commercial management; strategic management; health and safety marketing and digital communications; financial and human resource management and customer service.

The theme park will then give those on the course the chance to put their learning into practice.

Guy Brazier, HR Director for Alton Towers Resort said:

Riders on Oblivion at Alton Towers Credit: PA

Dean of the Faculty of Business Education and Law, Professor Susan Foreman said:

The work experience in the first year will include front line roles, like working in the park's shops and kiosks, operating rides and working in the resort's hotel, working towards team leader level in the second year of study.

As an alternative to full time employment, they will also have the opportunity to top up to a full degree on completion of the Foundation Degree.