West Bromwich Albion's match against Leicester City tomorrow will see the launch of the Jeff Astle Foundation.
The family of West Bromwich Albion legend Jeff Astle has set up the brain injury foundation in his name to help athletes who develop brain disease as a result of their sport.
He are ten facts about the Baggies legend.
Scored the winning goal 3 minutes into extra time in the 1968 FA Cup final against Everton.
He scored in every single round of that season's competition.
Member of Sir Alf Ramseys' 1970 World Cup Squad.
As a child growing up in Eastwood in Nottinghamshire, he never owned a pair of football boots.
Joined Notts County aged 17 and was the protegé of Tommy Lawton.
In 1964 he signed for West Bromwich Albion for a fee of £25,000, and jumped from the old Division 4 to top flight football in Division 1.
Top goal scorer in Division 1's 1969-70 season with 26 league goals.
In later years he played non league football with Dunstable Town, with the legendary former Manchester United star George Best.
When he retired he set up a window cleaning business. His slogan was 'Jeff never misses corners!'
He was the first British professional footballer confirmed to have died from chronic traumatic encephalopathy (CTE), a progressive, degenerative brain disease found in individuals (usually athletes) with a history of head injury, often as a result of multiple concussions.
Watch Jane Hesketh's piece on the launch of the Jeff Astle Foundation below: