A new global partnership has been announced between Land Rover and Ben Ainslie Racing.
The new team, renamed Land Rover BAR, was announced at Land Rover's new home in Portsmouth just days after the facility became fully operational.
Engineers from Land Rover have agreed to deliver advanced technology expertise to the British Challenger for the 35th America's Cup.
Jaguar Land Rover's Advanced Engineering Team has already started work on a number of design challenges, where they can contribute their unique knowledge with the hope of being able to bring home the prestigious title.
The America's Cup is the oldest international trophy in sport and Britain has never won it to date.
The America's World Cup Series has sold over 90,000 tickets already for the four days, which take place from the 23rd to the 26th July 2015.
Portsmouth will host two the world-class America’s Cup World Series in 2015 and 2016.