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Land Rover and Ben Ainslie Racing announce brand new partnership

The new team, renamed Land Rover BAR, was announced at Land Rover's new home in Portsmouth. Photo: Land Rover

A new global partnership has been announced between Land Rover and Ben Ainslie Racing.

The new team, renamed Land Rover BAR, was announced at Land Rover's new home in Portsmouth just days after the facility became fully operational.

Engineers from Land Rover have agreed to deliver advanced technology expertise to the British Challenger for the 35th America's Cup.

Jaguar Land Rover's Advanced Engineering Team has already started work on a number of design challenges, where they can contribute their unique knowledge with the hope of being able to bring home the prestigious title.

The America's Cup is the oldest international trophy in sport and Britain has never won it to date.

At Land Rover we have a long history in sailing.

"This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does.

"Yes, we make cars, but we will make a real difference to the performance of the Land Rover BAR team and we will help create the fastest boat possible in the hope of bringing the America's Cup to the UK for the first time."

– Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director
Land Rover BAR training for the event. Credit: Land Rover

The America's World Cup Series has sold over 90,000 tickets already for the four days, which take place from the 23rd to the 26th July 2015.

We are delighted to have Land Rover as our Title and Exclusive Innovation Partner.

" A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team, and our Technical Innovation Group. Together we will develop race-winning technology for our America's Cup Class boat."

– Ben Ainslie, Team Principal of Land Rover BAR
Land Rover BAR fully operational from new Portsmouth home Credit: Land Rover

Portsmouth will host two the world-class America’s Cup World Series in 2015 and 2016.