A retro toy shop in Sheldon is selling rare Star Wars characters that despite being only inches high, can carry big price tags.
A complete carded set, a set that's boxed, recently sold for $8,000 at a US auction.
Launched by Hasbro in 1977 to commemorate the first Star Wars blockbuster, the figurines are incredibly rare.
But Entertainment World boss Rob Hadley has managed to gain a cache of the figurines, although none are carded.
Being unboxed means the figurines carry a much more modest price tag, selling at between £30 and £100 each.
However, that price tag may rocket as fans are finding it harder to get their hands on a slice of sci-fi memorabilia.
The seasonal rush has turned into a stampede due to this Thursday’s release of the latest Star Wars epic, 'The Force Awakens'.
But the 49-year-old father-of-five from Solihull admits that finding retro toys is proving increasingly difficult as more and more people become collectors.
Rob, who has run the business for 11 years, says it’s hard to keep up with demand for Star Wars spin-off toys.
Nevertheless, walk through the door and you walk into a Wookie Wonderland.
There’s one must-have item missing from shelves, however – an original 1977 Millennium Falcon.
Unboxed, they are going for £200.
Get hold of a carded Falcon and you can almost name your price.
Raleigh Choppers, the “must have” bicycles of the 1970s, are also proving very popular.
Rob said he would retire if he could get his hand on a thousand of them, as they fetch at about £500 a time.
The seasonal rush has turned into a stampede, thanks to this Thursday’s release of the latest Star Wars epic, The Force Awakens.
That’s the kind of sky-high price that could see the iconic cycles peddled on the Black Market.