1. ITV Report

Severn Hospice ‘overwhelmed’ by interest in Forget Me Not Appeal as first 1000 flowers sell out in hours

ITV Central drone footage of Severn Hospice's impressive display

Hundreds of steel flowers made as keepsakes for those who’ve lost loved ones have sold out within hours.

The Severn Hospice ‘Forget Me Not’ Appeal was launched at Shrewsbury Castle yesterday, where 750 of the steel made flowers went on display in an installation inspired by the Tower of London poppies in 2014.

Each of the steel Forget Me Nots are being sold for £25 to raise money for the Severn Hospice Credit: ITV Central

The handmade keepsakes have been made by the British Ironworks Centre in Oswestry, and are being sold for £25 each to raise money to help keep the hospice running.

However, after featuring on ITV News Central yesterday, the first 1000 flowers completely sold out within hours, and hundreds more have now been commissioned by the hospice to cope with demand.

Tallulah and Poppy Lewis-Schulz were guests of honour at the launch yesterday Credit: ITV Central

Writing on its website earlier it said:

We have had a fantastic response to our Forget Me Not Appeal – thank you very much indeed for your interest and support. We are delighted that so many people wish to purchase these beautiful flowers.

We are commissioning more flowers to be made to enable us to meet the high demand. Orders for flowers that are being placed now will be available for collection or delivery in June. You can order online by clicking the link below.

Due to the incredible popularity of the forget me nots, please be patient with us, as it may take a bit longer than usual to process all these orders. We really are delighted that they are proving so popular and we are working through the orders as quickly as we possibly can – thank you!

– Severn Hospice spokesperson

Severn Hospice Fundraising Manager Lucy Ruff explains the concept

Now the first batch have completely sold out the appeal has raised more than £20,000 for the hospice.

Each flower measures 17cm in diameter and 43cm in length and costs £25 plus postage.

Seven hundred-and-fifty are on show in the grounds of Shrewsbury Castle until the 18th April.

They will then be moved to Attingham Park, Atcham, where they will be on display between 25th April – 3rd May, after which they will be taken down and sent to those who have bought them.

Sarah Lewis-Schulz, with daughters Poppy & Tallulah. She lost her husband Andreas to pancreatic cancer last May. Credit: ITV Central

The Forget Me Not Appeal was launched by sisters Talulah & Poppy Lewis-Schulz from Much Wenlock.

Exactly a year ago today their father Andreas was diagnosed with pancreatic cancer, and he died at Severn Hospice six weeks later.

Ten-year-old Talulah went on to raise £10,000 for the hospice herself by shaving off her hair, after her story went viral on the ITV Central Facebook page and was seen by 4 million people across the world.

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