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  1. ITV Report

Artisan Food: Ditching the day job to bake bread

Credit: ITV News Central

Ever wished you could follow your dreams, pursue your passion and earn a living doing something you love?

Three ITV Central viewers have done just that and are making artisan food in their own homes.

They're part of a growing trend of micro businesses focusing on specialist foods.

The School of Artisan Food in Nottinghamshire offers specialist courses. Credit: ITV News Central

The demand for traditional produce, made by hand, is booming, according to the Food and Drink Federation.

They predict the market will grow by 20 per cent by 2020.

"Artisan" isn't a legal definition, it simply means something that is made by hand, using authentic ingredients, in the traditional way.

Ian turns out around 200 loafs a week from his bakery at home. Credit: ITV News Central

Ian Waterland from Woodhouse Eaves in Leicestershire, spent 20 working for the NHS in Mental Health Services.

Two years ago he quit his job and set up a small artisan bakery in part of his home in the Charnwood Forest.

It was a leap of faith but I'm very lucky that my wife has supported me to go through that change of career, it was a big decision, we have a 10 year old as well so it really was a big decision.

But you only get one go at it don't you, and she was really supportive and said if its something you really want to do - go and do it

– Ian Waterland

He sells his bread from his van in villages in Charnwood, and says he has no regrets about his change of career.

You can see Ian's story on ITV Central tonight at 6pm.