Top tips: How to spot fake goods on Black Friday

A counterfeit Nutribullet which failed basic safety testing Credit: Electrical Safety First

Electrical Safety First tells ITV News how to spot counterfeit electrical goods ahead of the Black Friday sales.

With just one day left until Black Friday’s retail bonanza, millions of shoppers will be preparing to bag a bargain.

However, in the rush to get the best deal, how many of us stop to consider that the deal might be too good to be true?

The latest investigation from Electrical Safety First reveals that one in six consumers admit that they have bought a fake electrical product as a Christmas gift in the past.

Buying a fake isn’t just a scam, fake electrical items have been known to explode and catch fire.

Ahead of the biggest shopping weekend of the year Electrical Safety First shares their top five tips on how to avoid buying a fake:

  • Buy electrical products from reputable retailers:

This way you can be assured you’re buying the real thing, some fake products can be almost impossible to identify.

While some fake products such as these fake straighteners are almost impossible to tell apart from the genuine version, X-Ray analysis shows that fake straighteners have much fewer internal components.

They are missing many vital safety components meaning they can be at risk of exploding.

Fake GHD Straighteners

Fake GHD Straighteners Credit: Electrical Safety First

Genuine GHD Straighteners

Genuine GHD Straighteners Credit: Electrical Safety First
Fake straighteners have fewer internal components than genuine goods Credit: Electrical Safety First

Check prices and shop around:

Check online shops and if possible visit the high street. If a bargain looks too good to be true, it probably is!

This fake Nutribullet, purchased on an online marketplace, was slightly cheaper than the genuine product.

Although it was similar in appearance, when the fake item was put through simple safety tests it exploded into flames.

Vital internal components such as safety fuses were missing from the appliance with terrifying results.

A fake Nutribullet that exploded after safety testing Credit: Electrical Safety First

Check voltage is 230-240V, 50Hz and that electrical items are fitted with a three-pin UK plug or charger:

This is the UK’s nominal voltage and plug type. Any product with a differentvoltage or plug may be dangerous to use.

An illustration showing electrical national safety guidelines. Credit: Electrical Safety First

Don’t always trust safety markings or words claiming that the item is genuine:

Electrical Safety First’s research shows that almost two thirds of people would believe that a fake CE market was a sign that a product had been tested to correct standards.

Over half said that they would be likely to buy a product that was described as “genuine”,“real” or “authentic”.

Most reputable retailers don’t need to sell their products with these descriptions.

Fake CE Mark:

Fake CE Mark Credit: Electrical Safety First

What a real safety mark looks like:

A real CE Mark Credit: Electrical Safety First
How to spot a fake product Credit: Electrical Safety First

If you suspect you have purchased a fake, stop using it immediately.

Report it to Trading Standards so that they can take action against the seller; selling fake products is illegal and puts people’s lives at risk.

For advice on how to be refunded and for more advice on how to spot a fake, visit

If you suspect you've purchased counterfeit goods report it ASAP Credit: Electrical Safety First