New plans reveal a 4D cinema, rides and games are among the attractions at the proposed new Legoland in Birmingham.
Proposals have been submitted for a new Lego Discovery Centre on the outskirts of the city centre and plans for the attraction at the Barclaycard Arena - formerly the National Indoor Arena - went on show today.
The proposals will see the existing car park at the venue halved, with the loss of 140 spaces from the basement area to accommodate the attraction. It will also take up existing retail space which was developed as part of Barclaycard's sponsorship deal with the National Indoor Arena but has never been used.
The attraction is expected to create 30 full-time and ten part-time jobs and will be open from 10am to 6pm, seven days a week, it's thought it is therefore unlikely to impact on the other events at the Barclaycard Arena which tend to be in the evenings.
There is only one other Legoland Discovery Centre in the UK - which opened at the Trafford Centre in Greater Manchester in 2010 - alongside a Legoland Resort in Windsor and other venues across the world.