A university graduate who created a dress made from redesigned coffee pods is showcasing his work to shoppers at one of the high street's biggest stores.
Rhys Ellis from Kings Norton came up with the idea to use the drink pods after studying at the Politecnico di Milano design school alongside world-renowned tailor, Gualtiero Fornetti in Milan, as part of his undergraduate degree in Fashion Design at Birmingham City University.
Rhys says he creates each of his dresses by hand, using around 6,000 repurposed coffee pods. His unique collection is now on show at the Selfridges store in Birmingham for the next three months - and store staff say fashion-conscious shoppers are noticing his work.
Rhys' collection is part of the store's "Material World" project which looks at how materials are made and repackaged in other forms.
Rhys' work comes as the world's biggest designers prepare to descend on the capital for this month's London Fashion Week.