Birmingham welcomed the highest number of visitors on record in 2016, with tourist numbers reaching 39 million, and tourism revenue hitting an all-time high of £6.5 billion.
The number of full-time jobs supported by the sector now stands at 70,365. The figures have been released by Marketing Birmingham’s research arm the Regional Observatory and tourism research body Global Tourism Solutions (GTS).
Cllr John Clancy, Leader of Birmingham City Council, said:
Birmingham saw over £1 billion worth of investment in the city centre alone last year. Events contributing to Birmingham’s upsurge in tourists and visitor spend last year, included:
Neil Rami, Chief Executive of Marketing Birmingham, added: