1. ITV Report

Take a tour of the new LEGOLAND® coming to Birmingham

An artist view of the entrance facade. Photo: LEGOLAND

Birmingham's LEGOLAND® Discovery Centre has released images of what the proposed playground is set to to look like with a series of artist illustrations.

The site is being specially created and designed from a child’s perspective and is due to open to the public next summer.

An artist view of the entrance from the inside. Credit: LEGOLAND

The artist illustrations give us an insight in to what the £7 million indoor attraction will look like with designs which Lego say will 'allow children to instantly immerse themselves into a world of colour, igniting their creativity and encourage playful learning.'


Designers say they will be creating ten themed LEGO play zones, themed rides, a Build and Test area and a 4D cinema, all suitable for children aged between three and ten years old.

Lego say they will be creating a 'MINILAND' which includes iconic landmarks and well-known buildings from Birmingham and the surrounding area.

Amy Langham, General Manager from LEGOLAND Discovery Centre Birmingham, said:

“We love the artist illustrations for the LEGOLAND Discovery Centre Birmingham as they really bring to life the vibrant design of the attraction and give families a glimpse behind the scenes during the construction stages. It was amazing seeing how excited the children were at our ground breaking ceremony with just 90,000 LEGO bricks – imagine how they will be once our attraction opens next summer!”

– Amy Langham, General Manager from LEGOLAND.