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  1. ITV Report

Birmingham on final shortlist for new Channel 4 headquarters

Channel 4 is moving its national headquarters out of London. Credit: PA

Birmingham is on the final shortlist to be the location of Channel 4's new national headquarters.

Coventry, Stoke-on-Trent and Nottingham, which were all initially part of the bid, failed to be selected.

The broadcaster plans to move 300 staff and hundreds of millions of pounds of TV programming out of London.

It will be the biggest structural shake-up in the 35-year history of the channel.

Channel 4 is moving 300 staff out of London in major structural shake-up. Credit: PA

Greater Manchester and Leeds have also made the final shortlist to either be the National HQ or one of two "creative hubs".

Bristol, Cardiff and Glasgow are also in the running to be creative hubs.

The locations for the new headquarters and the two creative hubs will be announced in the autumn.

We have again had to take some very difficult decisions on which cities to take forward to the next stage, but we believe the six cities we have selected are best able to deliver against our vision and requirements for the new National HQ and Creative Hubs.

The National HQ and Creative Hubs are only one part of our ‘4 All the UK’ plan, which has at its heart, a commitment to significantly increase our Nations and Regions contend spend by £250 million over the next five years.

We therefore look forward to working closely with all those cities and regions that have been involved in the pitch process, as we look to catalyse that spend and support digital and production companies right across the UK.

– Jonathan Allan, Chief Commercial Officer, Channel 4
Birmingham faces competition from Leeds and Greater Manchester. Credit: PA

Andy Street, Mayor of the West Midlands, tweeted to say he was "disappointed" Coventry was not selected, but called on the region to "get behind Birmingham".

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George Duggins, Leader of Coventry City Council, said he was "naturally disappointed" the city was out of running.

However, he said the "next best choice" would be to "select a location in the vicinity" - and backed Birmingham's bid.

We are naturally disappointed at today’s announcement.

What does not change is that our city offers excellent transport links, a young, diverse population and a reputation for design and innovation which makes us an attractive option for potential investors along with our central location that means we are within two hours of 40 million people.

Although we believed Coventry was the perfect choice, if it wasn’t to be us, the next best result is for Channel 4 to select a location in the vicinity.

Therefore, it is good to see Birmingham is still in the running to host Channel 4 and we wish them well in their endeavours.

– Councillor George Duggins, Leader of Coventry City Council

The Deputy Leader of Stoke-on-Trent City Council says the city failed to reach the final stages due to a lack of sufficient "creative infrastructure".

We are hugely disappointed, but the whole bidding team could not have produced more of a compelling pitch to put forward our city’s case.

Channel 4 have told us that they want to continue to work with us, to help to develop our creative sector.

This is a huge accolade and a great credit to the work being done by so many creative professionals who call Stoke-on-Trent their home.

So in looking to the future, there are strong positives that we can all be proud of.

– Abi Brown, Deputy Leader, Stoke-on-Trent City Council