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  1. ITV Report

Channel 4 decision: Birmingham has lost its bid to become the new national headquarters

Credit: PA
  • Birmingham has lost its bid to become the home of Channel 4.

The city had been competing with Manchester and Leeds to become the site of Channel 4’s new national headquarters, which will operate alongside the broadcaster’s existing HQ in London.

Channel 4 bosses have decided that Leeds should be the company’s base outside of London.

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Credit: PA

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Birmingham ran a high profile campaign to attract the broadcaster, led by West Midlands Mayor Andy Street, and it made the shortlist in July.

Coventry, Stoke-on-Trent and Nottingham were all initially part of the bid, but failed to make the shortlist.

Jack Dromey, the Labour MP for Erdington was quick to condemn the decision and the mayor himself.

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The quality of pitches from all the cities involved in the final stage of the process was exceptionally high and I’d like to take the opportunity to thank all those involved for the effort and passion they put in – particularly Andy Street for Birmingham, Huw Thomas in Cardiff, and Sir Richard Leese in Greater Manchester.

I hope we can continue discussions with all of them about how we can develop new partnerships with each of their cities - particularly since we will be spending up to £250m more in the Nations and Regions over the next five years and want to work with producers and talent in all of these areas.”

– Alex Mahon, Channel 4 Chief Executive

The broadcaster plans to move 300 staff and hundreds of millions of pounds of TV programming out of London.

It will be the biggest structural shake-up in the 35-year history of the channel.

Bristol and Glasgow will host the new creative hubs.