Boxing Day bargain-hunters across the East and West Midlands have been queuing from midnight at the region's shopping centres in an effort to bag a sale bargain.
Centres in Derby, Nottingham and Birmingham all reported early queues forming as shoppers prepared to wait to be among the first in line to see store sale bargains.
Doors opened at the Next store at the Bullring at 6am - but some at the beginning of the queue were in place at 12am. Around 700 people were thought to be waiting patiently for doors to open at the store this morning. The queue stretched all the way down towards St Martin in the Bull Ring church.
“It looks like there are a few hundred outside now. Many will go to the handbags first !”
More than four hundred people queued outside Next in the intu Victoria Centre in Nottingham to grab themselves a Boxing Day bargain - with the first in the queue arriving at 12.30am.
"The amount of people coming through our doors shows just how important prime retail and leisure destinations like intu Victoria Centre are to customers who not only want a range of brands to choose from, but also great experiences as part of a full day out."
Karolina Wypych from Hyson Green, was shopping at Next for her two children, aged five and one.
"I was here at 5.55am. It is just for the kids. It is the time when I need to change their wardrobe.