- By on-screen journalist Nitya Rajan
Second-hand clothes are set to become more popular than fast-fashion as young people become increasingly concerned with sustainability.
The value of the used clothes market will double in five years thanks to the 'rise of the conscientious customer', a 2019 report from thredUP has suggested.
Driving the change are millennials and Generation Z shoppers who aren’t willing to put up with the environmental price tags often associated with high-street fashion.
“For years I never thought about where clothes came from,” Fashion Blogger Nati Macchiato told ITV News.
She has 14 items of clothing in her wardrobe which will last her for the entire year.
Ms Macchiato believes there is "potential" for used clothes to over take the mass appeal high-street fashion has.
"Obviously it's become a huge thing recently with the news of us having 12 years to turn the planet's eco-situation around and get back on the right track."
She added: "I think we need to keep this momentum and urgency up over the next 12 years within the fashion industry for it properly overtake."
The negative impact of fast-fashion on the climate is no big-secret.
It takes 2,700 litres of water to make one t-shirt, which is enough for one person to drink for 900 days.
Dr Steve McCabe, Professor at the Institute for Design and Economic Acceleration at Birmingham City University, believes the environmental cost of fast-fashion could be why shoppers turn to used clothes in the future.
He told ITV News: "Undoubtedly the criticism of fast-fashion is going to increase.
"The so-called millennials, they are much more savvy and aware of the consequences of their buying decision so I think there is a push for alternatives."
However, those criticisms are not enough to turn everyone off the high-street.
One shopper said: "Normally I'd shop in H&M, New Look, maybe Primark, yeah…them shops really. High street stores."
But stores such as Primark are also beginning to think about sustainability to the keep "conscientious customers" happy.
The chain's biggest store in Birmingham now includes a recycling point where customers can donate old shoes and clothes.
In statement to ITV News a Primark spokesperson said: "We believe more needs to be done across the industry to help consumers prolong the lifecycle of their clothes, which is why our new Birmingham store features Primark's in-store recycling scheme, enabling customers to bring back their old clothes and shoes, from any brand, to be reused, recycled or repurposed."
Founder of Nottingham's vintage store Wild Clothing is slow to write off the the fashion giants of the high-street.
Robin Pounder told ITV News: "Nobody dresses in head to toe in vintage clothing.
"It's just something that you wear alongside what you buy from other shops.
"Out on a shopping trip you might go to Topshop, you might go to Zara, you might go to Primark but also you'll go to a vintage clothing shop."