Online giant eBay will open its first concept store in Wolverhampton.
It will of small businesses the chance to sell and showcase their products.
The pop-up store will be based in Wolverhampton for a month, with eBay saying it was aiming to help "reinvent" traditional high street retailing.
Around 40 small companies will be involved in what is being described as aretail experiment.
The move is part of a "retail revival" pilot scheme designed to show how online and physical retail can thrive together.