Online giant eBay will open its first concept store in Wolverhampton.
It will of small businesses the chance to sell and showcase their products.
The pop-up store will be based in Wolverhampton for a month, with eBay saying it was aiming to help "reinvent" traditional high street retailing.
Around 40 small companies will be involved in what is being described as a retail experiment.
The move is part of a "retail revival" pilot scheme designed to show how online and physical retail can thrive together.