Shocking footage captured on social media shows the moment a man violently beats a cat while another person films him.
The RSPCA is appealing for information to find the man in the video and the person behind it.
It shows him grabbing a terrified cat by the scruff of the neck, lowering it to the floor a number of times and then hitting the cat’s face with his hand.
The man then gives the helpless pet three hard smacks across the head which can be chillingly heard in the footage.
Next he throws the cowering grey and white cat into a bed which it hits at force and then bounces up in the air before it cries out and tries to hide in a corner.
Both the man abusing the cat and the person filming the horrific attack then start laughing.
The video was shared on Snapchat and a member of the public from the West Midlands who viewed it on 25 May was able to secure the footage and reported it to the RSPCA.
The animal charity has now launched an investigation to try and identify the cat abuser and the person capturing the violence on video.
It is hoped someone will recognise him from the footage which could have potentially come from anywhere in the country although initial inquiries are focused in the West Midlands.
Anyone with information about this should call the RSPCA appeals line on 0300 123 8018.