Poundland launches new ranges for under £1

Poundland is launching a range of products priced at less than £1.

The retailer is piloting the 'sub-£1' ranges across stores in the Midlands.

It says the move will allow it to sell more items demanded by customers - such as 100ml Colgate Toothpaste for 75p.

Poundland said it's keen for customer feedback on the pilot scheme, but around three-quarters of products in the stores will remain at the core price of £1.

The first stores taking part in the pilot have already launched the new price ranges, beginning with the branch in Park Street, Walsall.

Credit: PA Images

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