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  1. ITV Report

Revealed: East Midlands Pride of Britain Fundraiser of the Year

All this week we've been showing you our four finalists who were in the running to be named our ITV Fundraiser of the Year as part of the Daily Mirror Pride of Britain Awards. They all go to incredible lengths and show exceptional dedication to raise money for charity.

Our panel of judges has now met to choose their overall winner for the East Midlands - and it wasn't an easy decision!

Our panel of judges met to choose the winner. Credit: ITV News Central

We can now reveal that our overall winner in the East Midlands was Alan Hupton. Alan has been collecting for charity for 48 years.

Watch the moment our reporter Jane Hesketh went to present him with his award.

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