Top tips to get through Veganuary

One in two people could turn vegan in 2020, citing environment and health as their main factors for a lifestyle change.

This year's "Veganuary" is the seventh campaign to be held, and the numbers signing up to try a plant-based diet are growing.

High-street food eateries like Greggs and KFC have introduced vegan options to their menus, as demand grows for meat-free food that leaves less of an impact on the environment.

Research from the Co-op's Ethical Consumerism report has revealed that despite many people wanting to make a lifestyle change around veganism, 14% think it requires a lot more effort to make vegan meals from scratch.

11% think their local restaurants and shops (13%) don't provide enough choice for vegans.

Across the West Midlands, research found:

  • 48% of Brits could turn vegan

  • 77% have at least one meat-free day a week

  • 21% will be cutting down on meat this year

  • 11% will cut down on dairy this year

  • 48% of people surveyed said they could be inspired to become vegan

Dominika Piasecka from The Vegan Society told ITV News Central what people trying Veganuary need to look out for - and what they need to avoid - watch her interview on our YouTube channel from the link above.

Need more inspiration ? Check out the new ITV show "Living on the Veg", on Sunday mornings

Read more from The Vegan Society

Judge rules that ethical veganism is a philosophical belief which should be protected by law

UK's largest outdoor vegan festival comes to the Midlands