Shoppers across the Midlands are hitting the shops as non-essential stores reopen following the second national lockdown.
Some keen customers were seen queueing outside retailers at the start of what’s been called ‘Wild Wednesday’.
This was the scene in Birmingham city centre at six o’clock this morning (Wednesday, December 2) as people waited to head into the world’s largest Primark.
As before when shops reopened following the first lockdown, many have put in measures to limit the number of people entering shops.
They are also enforcing social distancing rules, setting up hand sanitiser stations and carrying out more frequent deep cleaning.
Meanwhile, in Nottingham, shoppers waited outside Debenhams, looking for a bargain following the news of the department’s store winding down operations.
Above video supplied by Ashley Kirk.
The shopping didn't just start early - it went on into the night.
A huge queue of late night shoppers formed outside Primark at The Fort in Birmingham, as the branch opened for 24 hours to mark its re-opening after lockdown.
Customers zig-zagged into the car park at the shopping centre until at least 11pm. This photograph was taken by Joe Islam at around 10.30pm, but other images posted online showed the queuing continued after that.
Helen Dickinson, chief executive of the British Retail Consortium, said:
"Thousands of retailers are looking forward to welcoming back customers.
"Safety remains the biggest priority for retailers, who have spent hundreds of millions to make stores Covid-secure.
"With billions in sales lost during lockdown, stores are looking to offer a safe and enjoyable shopping experience to bring back customers.
"Christmas is around the corner so everyone has a reason to be visiting their local shops.
"Every purchase we make is a retailer helped, a job protected and a local community supported."