Pride of Britain Awards 2021: Your Midlands winners

The two winners were announced with a surprise visit from the ITV Central family

The ITV Central Pride of Britain Regional Fundraising Award is given to an East and West Midlands winner, who has gone above and beyond for others, and raised money for charity.

  • Watch Des Coleman surprise our West Midlands winner

Veronica Kumata, from Birmingham, has been leading the Ladies Fighting Breast Cancer charity for 21 years.

She organises events throughout the year to raise money, and the charity is also there to be a sounding board for anyone who worries, is struggling to pay bills or even buy a wig.

Along with her team of volunteers, Veronica puts together 'hugs in a bag' for breast cancer patients; a selection of goodies that women undergoing treatment said they would like to have.

Then, they're delivered to women's homes or directly to eight hospitals in the area.

Veronica started the charity 21 years ago and has raised one and a half million pounds for equipment for the Breast Cancer centre at  Queen Elizabeth hospital in Birmingham.

The charity has also been able to buy a £150,000 mammogram machine that gives instant results, so that women don't have to wait two weeks.

  • Watch Matt Teale surprise our East Midlands winner

Ten years ago Sally Anderson from Leicestershire set up her own charity called Gems

It was given its name to pay tribute to four close friends that she supported through cancer treatment.

Three of them sadly passed away but Sally was so struck by the lack of comfortable  facilities for patients having chemotherapy at the Leicester Royal Infirmary she decided to raise money to make their stay in hospital more bearable.

Over the last decade, Sally has given £275,000 to the department to improve patient care. 

What is the Pride of Britain?

Pride of Britain Awards celebrate the achievements of truly remarkable people who make our world a better place.

Screened on ITV in November, it is the biggest awards show of its kind on British TV. Nominated by the public, the winners are from all walks of life, of all ages, and from all over the country. Their achievements are awe-inspiring and a lesson to us all. They say they are ordinary people, but their acts are truly extraordinary. Since the first Pride of Britain in 1999, royalty, prime ministers, and hundreds of leading figures from showbusiness, sport, politics and the arts have all taken part.

Hosted by Carol Vorderman, the Awards attract an audience of around five million viewers every year in a primetime slot on ITV - making it the highest rated awards show of its kind on British television.

Watch the Pride of Britain Awards on ITV