What to expect: The world's smallest Primark is set to open in Birmingham

lego land
Credit: LEGOLAND Discovery Centre

Birmingham is already home to the world’s largest Primark store, but from next week the city will have another claim to fame.

LEGOLAND Discovery Centre Birmingham will open its doors to the world’s smallest Primark.

The LEGO model, which will be situated within the attraction’s Miniland display, is a replica of the city’s 160,000 square foot Primark, which opened in 2019

Built from 2,988 Lego bricks, the model features a replica of the store’s interior and exterior, including The Primark Café with Disney, beauty salon and 203 items of clothing along with miniature figures of some of the actual local Primark colleagues. 

Credit: LEGOLAND Discovery Centre

Paul Chittim, General Manager for Primark Birmingham said: “I’m incredibly proud to manage the world’s largest Primark and serve the wonderful people of Birmingham, so I am delighted to see the world’s smallest open here too."

Amy Langham, LEGOLAND Discovery Centre Birmingham’s General Manager, said: “We cannot wait to cut the ribbon of the world’s smallest Primark in our attraction’s Miniland."

The iconic city centre store now has a miniature sibling which is hoping to share the limelight at the nearby LEGOLAND Discovery Centre. Credit: LEGOLAND Discovery Centre

She added: "Our Master Model Builder, Michelle has done an amazing job at replicating the famous Birmingham store. Who doesn’t love a trip to the shops?! Now we’re opening a Primark in our Miniland, it means our mini-figures can shop till they drop.

“Our new Primark store is just the latest addition to our magnificent MINILAND at LEGOLAND Discovery Centre, which celebrates all the iconic Birmingham landmarks in a smaller form. We can’t wait to see our guest’s faces once they see the new addition!”

Credit: LEGOLAND Discovery Centre

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