A £10,000 reward is being offered for information which leads to the discovery of missing X Factor singer Levi Davis.
The 24-year-old, from Birmingham, was last seen in Spain almost six weeks ago.
A private investigator (PI) has been hired by the former Bath Rugby player's family as they desparately try to find him.
The PI, Gavin Burrows, and his company have offered the reward as part of their investigation.They've already begun their search in Barcelona after Davis was last seen outside the Hard Rock Cafe in the city on October 29. He has not used his bank cards or social media since he disappeared and had only 40 Euros in cash on him.
Davis' mum Julie Davis said: "We are very grateful to Gavin and his team for volunteering their time, expertise and the reward fund to help find Levi. We are still worried sick about him and just want him home safely."Hopefully this extra support will encourage people with any information to come forward."Davis' foster mother Suzanne Balfour said he had been in Ibiza with a friend when he told her he needed to "get out". It is believed he then took a ferry to Barcelona, where he was last seen in CCTV footage.The footage showed him leaving the Old Irish Pub in the city on October 29 dressed in a white T-shirt, black jeans and white trainers. He was also carrying a small black backpack.Levi had ordered a pint of Heineken and watched the Liverpool v Leeds game and then a live singer and then headed out of the venue. His passport was later found by police.Davis appeared on Celebrity X Factor in 2019 and was also on Celebs Go Dating in 2020.