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Firefighters are still battling to bring the Smethwick blaze under control amid the devastation, with some standing on the remains of burnt recycled material to hose down the fire.
West Midlands Fire Brigade has released an image of a firefighter battling the blaze in Smethwick, which is now two thirds under control.
Twitter users have taken to the social networking site, reflecting the size and extent of the fire in Smethwick:
West Midlands Fire Service has confirmed 10 firefighters received treatment at the scene.A spokesman said two were taken to hospital - one with an eye injury and another with an ankle injury.Eight more were treated at the scene for minor heat-related injuries, he added.
A spokeswoman for Birmingham Airport confirmed the Smethwick blaze was not affecting flights.
She said: "Operations are continuing as normal and the fire has had no impact on any of our services."
West Midlands area fire commander Steve Vincent said: "This is the largest fire that we've had in the West Midlands. It is a major fire and we've got support from surrounding fire brigades to help us deal with this."
More than 200 firefighters are tackling the blaze.
The director of the recycling plant, which is ablaze in Smethwick, has thanked the emergency services in a statement released this afternoon.
Jayplas, based in Leicester, has described the fire as a 'tragic accident'.
The Royal Society for the Prevention of Accidents (RoSPA) has sent its guidelines when using Chinese lanterns to ITV News Central amidst the Smethwick blaze, which was set alight by a stray lantern.
- Do not launch a lantern if any part of it is damaged
- Follow operating instructions very carefully and have a fire extinguisher or water nearby
- A lantern is not suitable for children under 16 and is not a toy – it should be launched by two adults
- Do not launch under the influence of alcohol
- A lantern should not be launched if winds are 5mph or more
- Do not launch within 5 miles of any airfield, airport or near the coast where lanterns may be interpreted as a distress signal
- Do not use near built-up areas, roads, crops, hay bales, trees or power lines.
John Spellar, MP for Warley, has called on the government to look into banning the lanterns.
A West Midlands MP is calling on the government to look into having Chinese lanterns banned, just hours after it was confirmed that one caused the major fire in Smethwick.
The MP for Warley, John Spellar, said: "I congratulate the West Midlands Fire Service on a first class job in containing this fire.
"I am concerned at reports that this fire was started by a Chinese lantern. I have put a question to the Local Government Minister, Eric Pickles, asking him to consider banning the use of Chinese lanterns.
"I think following this fire and one recently down in Wyre Forest, there are serious questions as to how much stock recycling companies should have together on one site.”
Latest ITV News reports
Northamptonshire's Arson Task Force is warning local residents about floating lanterns following the fire at a Smethwick recycling plant.
Around 50,000 tonnes of plastic recycling material and a factory is on fire in Smethwick.