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Health report must be viewed as 'a national priority'

Seb Coe has backed the new health report Credit: Nick Potts/PA Archive/Press Association Images

Lord Sebastian Coe, who backs a new report suggesting people in the Midlands are risking their health because of physical inactivity, says it should help to emphasise the scale of the problem.

He is calling for the government to establish how to tackle the issue, saying:

"The report, 'Turning the tide of physical inactivity', must be viewed as a national priority!"

CEO says 'urgent action is required' following health report

Following a new health report by ukactive, which suggests people in the Midlands are more likely to die prematurely because of physical inactivity, CEO David Stalker says:

Urgent action is required that challenges central government, local authorities and the activity sector to get more people, more active, more often.

– David Stalker

The report, called 'Turning the tide of inactivity', says that to make the changes necessary, it is critical for authorities to work together at both a local and national level:

We call on the government to develop and deliver a cross-party, cross-government and cross-sector national strategy. From ensuring that walking and cycling are the preferred modes of transport, to encouraging children to become physically literate from the earliest possible age, an industrial scale shift across society is needed to embed physical activity into people's lives.

– ukactive