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WATCH: Hammer-wielding robber smashes up tills

Detectives investigating an armed robbery at a supermarket in Long Eaton have issued CCTV footage.

It shows a man, armed with a hammer walk into the Co-op store in Grasmere Road on 14 October at around 9.40pm.

After shouting at staff to open the tills and put money in a carrier bag, he smashed the counter and tills with the hammer. He then fled the store and road off on a grey bicycle in the direction of Longmoor Lane.


Floods: Driver abandons car in flood water

A motorist in Long Eaton was forced to abandon his vehicle after severe flooding overnight.

There are currently 22 flood warnings and alerts in place across the Midlands.

Report: Calls for controversial 'fat-shaming' advert

Anti-bullying campaigners are calling for the removal of a controversial gym advert in Long Easton, which suggests aliens are coming to abduct people who are overweight.

The gym owners responsible say it was only intended as a bit of fun, but now the advertising standards watchdog is assessing complaints that the ad is offensive.

Watch Gail Mellors report here:

Gym spokesperson: 'We didn't mean to cause offence'

Fit4Less gym in Long Eaton Credit: ITV News Central

Fit4Less gym in Long Eaton has released a statement following criticism about one of its posters.

The poster pictures some aliens beaming up a person into their space ship.

Text on the advert reads: "They're coming…And when they arrive they'll take the FAT ones first!" It then says "Save yourself!" with an arrow pointing to the gym's website.

A spokesperson for Fit4less said:

"We have used this campaign many times across our network of some 90 fitness clubs. We certainly didn’t mean to cause offence and we care about the relationships that we build with the communities that we serve.

"We also believe, however, that if we are going to reach more people as a sector then we need to stop taking ourselves so seriously and realise that if we want to attract normal people, then we need to be willing to poke fun at ourselves and our irreverent messaging is designed to do exactly that.

"We have found that by taking a lighted hearted approach we can connect with more people who would enjoy what we have to offer."

– Spokesperson for Fit4less
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