Tesco fine is 'a victory for Birmingham customers'

This is not only a victory for Birmingham customers, it also has wider benefits for all consumers across the country.

It was the council’s case, confirmed by Tesco’s guilty pleas today, that this was a misleading offer which deceived the purchasers of strawberries over many weeks during the summer of 2011.

Food pricing, presentation and the depiction of promotional practices is a crucial issue for retailers, and in turn, consumers. We are happy to work with Trading Standards departments up and down the country to help protect customers.