Rugby Union club Wasps say they hope they can fill a 'void' in the area in terms of big rugby clubs.
Captain James Haskell highlighted Leicester and Northampton nearby who sell out their grounds regularly, and hopes Wasps can do the same in Coventry.
The club is expecting 27,000 fans to turn out at their first game at the Ricoh Arena on Sunday.
More top news
West Midlands Weather: Windy on Sunday with showers and sunny spells
East Midlands Weather: Heavy rain over Derbyshire hills, drier and brighter elsewhere
The city’s spike in coronavirus cases has sparked a report that it may be the first UK location to be subjected to a district lockdown.