Developers of Jersey's new finance centre are using signage to stress that taxpayers' money is not being used to fund it.
The posters have been plastered around the construction site, in a bid for public support of the project.
They include bullet points highlighting the benefits and positives of the centre, including the statement: 'No public funding used to finance construction'.
The signs also say that building work on the centre only starts if it is 'financially viable'.
Six buildings are planned where the Esplanade car park now sits.
The States want the space to become a 'world hub for business'.
Hundreds of islanders have taken part in protests in town this year, opposing the development.