Volunteers carried a giant rainbow coloured flag along Guernsey's seafront this morning, in support of Channel Islands Pride.
Around thirty people helped to hold the huge sheet, which was walked up and down Bulwer Avenue during rush hour.
Organisers say they had plenty of cars beeping as motorists drove by and acknowledged the flag.
They hope the act will help draw more people to the week-long festival, which starts with a parade in Guernsey on Saturday 10th September and will end with a parade in Jersey on 17th.
It will be the second Pride event for the Channel Islands, after Jersey Pride last year.
Those involved say visitors can expect it to be one to remember.