1. ITV Report

Air taxi service Waves changes business model just months after launching

Credit: Waves

Air taxi service Waves has had to change its business model just months after launching.

The Guernsey-based company, branded as an 'Uber of the sky', was originally marketed as an 'on-demand service with no scheduled flights', where customers could book a seat on flights.

This was challenged by Blue Islands, who claimed that the airline was operating illegally.

Now, Waves say customers will only be able to hire the entire aircraft at 'highly competitive rates', following a review by Guernsey's Transport Licensing Authority.

Whilst we believe that our air taxi model was exactly that, we have listened to their guidance and are also preparing to apply for a full route licence between Guernsey and Jersey.

In the interim, our valued customers can still fly with us, on demand, by booking the aircraft.

– Barrie Baxter, Waves’ Deputy CEO

Waves, which is the newest airline in the Channel Islands, was set up in January 2017, and started operating from October.

The companies officials say, despite the changes, the new model will still be appealing to its customers.

Our new business model will have broad appeal from corporate customers through to sports teams, families and individuals.

The Waves customer focused ethos is at the heart of everything we do and soon people will be able to hire our aircraft to get them between the islands when they want to fly.

Our easy check in service will remain, meaning no lengthy delays transiting through airport security.

– Captain Matt Bisson, Waves’ Chief Operating Officer

Blue Islands issued the following statement in response to the decision made to change the Waves business model.

We are pleased the Transport Licensing Authority has now reached a decision on Waves’ operation, which was not an air taxi as defined by the law, and note Waves will cease its illegal flying and move to an operation compliant with the law.

It would be inappropriate for Blue Islands to comment on the ongoing judicial review at this time.

– Spokesperson, Blue Islands