Parents and carers in Jersey are being encouraged to speak with children about how to protect themselves from sexual abuse.
Jersey Safeguarding Partnership Board have teamed up with the NSPCC to launch a new campaign on the issue and set up a helpline.
Trained staff will be available 24/7 via phone and online and is free to call from Jersey.
The campaign also includes age-appropriate resources, including YouTube video with the 'Pantosaurus' - an animated pants-wearing dinosaur - to educate children about sexual abuse.
It's hoped it will help parents talk to their children about difficult and sensitive subjects.
The PANTS campaign is being launched today (Friday 13th April) at Tamba Park.
- NSPCC Helpline: 0808 800 5000