Visit Jersey has launched a new campaign encouraging people to share their photos and videos of island life on social media.
The "Be More Richie" campaign is inspired by Richard Stevens from Jersey Seafaris, who posts on social media about his adventures on the waters using the hashtag #theislandbreak.
His footage showcasing Jersey's scenery includes regular boat trips and dolphin sightings.
Visit Jersey is asking other islanders to follow his lead, to showcase the island's natural beauty.
People are asked to post what they feel are real and genuine moments using the the island break hashtag to "Be More Richie".