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  1. ITV Report

63% of shoppers want Sunday trading in Jersey

Credit: ITV Channel TV

63% of shoppers would like to see Sunday trading introduced in Jersey according to a new shoppers survey of more than 1,000 people including islanders and visitors.

Islanders mainly want:

  • Lower costs
  • A greater choice of discount retailers
  • Improved customer service
  • Later opening hours
  • Sunday opening
  • More parking spaces

Visitors also want Sunday opening, but additionally want more independent shops and street fairs.

Senator Lyndon Farnham, Minister for Economic Development, Tourism, Sport and Culture believes there's an opportunity to improve the shoppers experience.

These findings give us an insight into what shoppers want. Having consulted broadly with the industry, we have an understanding of what the industry needs are too.

– Senator Lyndon Farnham, Minister for Economic Development, Tourism, Sport and Culture

The States says the survey will "influence the retail development strategy".

It was commissioned by the States of Jersey and conducted by independent researchers 4Insight.

Jersey's Chamber of Commerce has welcomed the survey, saying a retail strategy is "long overdue".

Concrete actions and a defined timeline for delivery for a Retail Strategy is long overdue and these statistics are an important foundation to developing the way ahead.

It’s also important that we have a living strategy that develops with us to ensure a sustainable retail offering for the future.

Getting clear metrics is paramount. Clear stats and sector comparatives in terms of revenue, footfall, rental prices, staff costs, staff churn and vacancies, consumer demands, service quality, parking availability and costs will help us identify where we are, where we want to be and therefore the actions we need to take.

To achieve this, our Government will need to work with other stakeholders on policies that enable this to happen.

The Jersey Chamber of Commerce is looking forward to the creation of the Retail Strategy and working with our Members to ensure the delivery of a cohesive Government strategy.

– Eliot Lincoln, Jersey Chamber President