New research reveals that the average Brit will spend more than £300 each on Christmas presents.

The Bright Star Digital report also shows that high street spending could rise from 2.6% to 3.8%.

Meanwhile, two-thirds of shoppers will only buy if a discount or a deal is on.

19%

1 in 5 Brits tightens the purse strings in the run up to Black Friday.

26%

A quarter are proud to talk about the savings they have made.

11.1%

Online shopping will see the strongest sales growth.

Overall spending is also expected to grow by nearly 4% from last year.