The airline Flybe is set to be re-branded.

The company, which was bought by the consortium, Connect Airways, says work is underway to 'develop an exciting new brand'.

Virgin Atlantic, one of the members of the consortium, says it wants to 'enhance the experience' for customers.

Connect Airways says the new branding will be in line with that of Virgin.

Mark Anderson, who has been appointed as the Chief Executive of Connect, says he could not be more excited about the new opportunities to grow the franchise.

Our whole team is focused on redefining the experience for our customers, as we rediscover the excitement and passion of being Europe’s largest regional airline.

Mark Anderson, CEO Connect Airways

The Virgin Travel Group and the Stobart Group own 30% of Connect Airways respectively.

The final 40% is owned by the Luxembourg company DLP Holdings S.à.r.l. which is owned by funds managed by Cyrus Capital Partners LP.

They say they have four main aims for the company:

  • Secure Flybe’s long-term future, building on the strong financial backing and expertise of Virgin Atlantic, Stobart Group and Cyrus.

  • More choice for customers through improved connectivity between UK regional airports and Virgin Atlantic’s extensive long-haul network.

  • Enhanced customer experience in-line with the Virgin brand.

  • A leading franchise-flying business, via its investment in Stobart Air’s market-leading proposition.

Flybe operates routes to and from the Channel Islands including Birmingham, Manchester, Southampton and London City.