New proposals for the redevelopment of Bath Street in St Helier will not work, according to the parish Constable.
Constable Simon Crowcroft spoke to ITV News after Save Jersey's Heritage submitted fresh plans for the area.
The group's idea involves building a new Premier Inn while retaining the street's historic buildings - an alternative to Le Masurier's current plans.
It is hoping to do what it did six years ago, when it led a campaign to save the historic shops in Dumaresq Street and Pitt Street which the Co-op proposed to demolish for the island's first Premier Inn.
Despite winning that battle back then, Constable Crowcroft says he does not think that logic will work this time round.
Le Masurier's plans are due to be considered by the planning committee later this month.