People in Guernsey are being warned about the dangers of drink driving when living in a small island.
The Health Improvement Commission says on average, 92 people are convicted of the offence each year in the island, a figure which has remained fairly consistent over the last decade.
The Commission, Guernsey Police and Specsavers Creative have worked together to redesign the anti-drink drive message.
The theme of this week's campaign is 'It's a small island', which is hoped to "get people thinking about the close-knit community they live in and how there is no excuse for drink driving".
Tom Marshall from Guernsey Police says recently there was a driver nearly five-times the legal limit.
The Specsavers’ Creative team says it "wanted to create a campaign which was hard-hitting, engaging but, most importantly, specific to islanders".
The Liberation Group are offering free soft drinks to people driving two or more of their friends or family on nights out over Christmas.